Our projects
A structured approach to retail development
We design and coordinate retail and franchise projects, supporting brands and partners in building solid, recognizable formats focused on long-term growth.
For GIFRAB, a project is more than just a store — it is a comprehensive system that integrates strategy, identity, organization, and local presence.
Each project begins with an analysis of the specific needs of the brand or partner and is developed through a structured process designed to ensure consistency, operational efficiency, and continuity over time.
Every GIFRAB project follows a structured method that turns a vision into a concrete, measurable retail system.
01
Market and objectives assessment
02
Format definition and operational planning
03
On-site development and execution
04
Ongoing coordination and optimisation
Direct Retail
Development and management of directly operated stores, with full control over format, customer experience, and operations.
Multibrand & Department Store
Management of multibrand spaces and department stores that integrate multiple brands into a single, cohesive experience.
Franchising
Franchise projects designed to ensure brand identity, operational standards, and long-term sustainability.
Outlet
Outlet projects designed to enhance products and optimize distribution while maintaining brand identity consistency.
Projects Stakeholders
GIFRAB projects involve a variety of stakeholders, from brand partners to retail professionals and operational teams managing day-to-day activities.
They are aimed at fashion brands and companies seeking to establish a strong, distinctive retail presence while maintaining control over identity, organization, and the customer experience.
At the same time, they engage retail professionals involved in daily store operations, providing structures and processes that support growth.